In the future, will you require a new box? Probably. If I had to take an assumption, you could get it from Nintendo. WoW cataclysm Gold The PlayStation is enjoying a huge success on the market, especially in Europe and first parties are still trying to recuperate the massive investments they've made. Therefore, I don't believe that we'll see any new hardware coming out in 2011 or 2010; maybe not until 2012.

In a conference call with analysts last week, Activision CEO Bobby Kotick stated that the aim of Activision is to be the most profitable entertainment firm in five to 10 years from now. Does that mean Activision to broaden what it does in the same way that Marvel Comics started making movies instead of partnering with other companies to produce them?

It's extremely unlikely that we'll ever begin making films. The reason we've set that goal, and are certain that we can get there, is because the way that people consume entertainment is changing. The majority of people prefer to engage with interactive forms of entertainment. Therefore, we anticipate that in the coming five or 10 years this trend will continue and will continue to increase market share in the overall entertainment market, which is around an $1.6 trillion industry. Video games comprise less than 5 percent of the market. There's a huge market.

I'm personally experiencing this. I'm the very first generation of parents who grew up playing video games. For us, it's not the evil thing that's taking over our children. We've all been exposed to the concept, so it's normal for us to see our children participate on an online forum. The entire online experience that has transformed games into an experience for social interaction has had a major impact. The technology that allows us to make stories and emotional bonds with characters via facial animation is something that has not been before seen.

This Modern Warfare 2 launch was an important step towards become the most profitable tainment company in the world.

Finally, the capability to provide consumers with an experience wherever they go will remain a major driver. Whatever they do they'll be able to remain connected to their preferred brands and entertainment. I'm not sure if this is going take us five and 10 years to get there, however I believe the trend is obvious. When you reach the top You must ensure that you don't become comfortable, and create new, more challenging goals to ensure you improve your performance.

The fear that some might feel about this medium, if they did not have a childhood filled with games. The Entertainment Software Association is one of the groups which has the greatest commitment to alter that. cheap Cataclysm Classic Gold But what is the message that the biggest third-party publisher in the world isn't part of the trade organization that represents it?